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The CASE Association: A Supportive Network of Engaged Colleagues

2018 CASE/Emerald Best Case Award Winner Announced in Delaware

The CASE Association recently announced the winner of the 2018 CASE/Emerald Best Case Award during The CASE Association’s 2019 Annual Meeting in Wilmington, Delaware.

Criteria included:

Quality of the case based on:

  • Engaging writing style
  • Timelessness and significance of the subject matter
  • A challenging problem or analysis

Quality of the instructors’ manual/teaching note as a critical component of the case, even though not a ‘published’ component based on:

  • Research contribution
  • Method by which it elevates the case to meaningful status
  • Practical pedagogical guidance offered to instructors
  • Contributions to the field

Three finalists for the Emerald Best Case Award:

“Under Armour: repositioning for the global stage” by Constance R. James & Keith Whitney, (Both of Pepperdine University, Malibu, California, USA)

“Maison Maille: making mustard aspirational to younger consumers” by Marie-Cécile Cervellon, (Department of Marketing, EDHEC Business School, Nice, France)and Lea Lembo, (EDHEC Business School, Paris, France)

Yellow card: U.S. Women’s Soccer seeks pay equity” byJoanna Kimbell, Anne Macy, Emily Ehrlich Hammer, (All of West Texas A&M University, Canyon, Texas, USA)and Denise Philpot, (University of North Texas, Denton, Texas, USA)

The winner of the Emerald Best Case Award and the $1,000 prize was:

“Maison Maille: making mustard aspirational to younger consumers” by Marie-Cécile Cervellon, (Department of Marketing, EDHEC Business School, Nice, France)and Lea Lembo, (EDHEC Business School, Paris, France)

 

 

 

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